As India treads the path to become the fastest growing startup economy in the world, international commercialisation offers an untapped opportunity that can change the trajectory of India’s internet entrepreneurship ecosystem. This potentially strong approach opens new horizons for Indian startups to become known as a home-grown internationally acclaimed organisation(s).
Pitching to your prospective stakeholders, whether it’s the first angel investor or a potential cofounder – is one of the most crucial and the toughest phase in a startup journey. As the true propeller and a must-have element for any business growth, these stakeholders will help shape your idea into a tangible being. They will buy into your dream and help you achieve it. Basis my experience, I comprehend that almost all of the above stakeholders will raise variety of questions at the pitch desk, however, their evaluation parameters remain common at the base level. Parenthetically, it’s not just the ‘Big Idea’ that everyone is looking for, but lots more than what meets the eye.
Commercialisation internationally offers tremendous opportunity that can change the trajectory of internet companies. This route has great after-effects such as the pull created on AAA talent and quality investors. Given the potential and the maturity, developed markets such as Canada or West Europe were the first choice for internationalisation given opportunities across emerging markets like India or South East Asia, appeared smaller. However, does the trend still hold true today?