Here’s Why India Really Does Have What It Takes To Become The World’s E-Commerce Capital

I recently read an article describing India’s unprecedented e-commerce growth as a “primed-up athlete finally hitting his full stride.” And indeed, digital augmentation has revolutionised the nation’s e-commerce ecosystem by unlocking India’s potential on various fronts, making it one of the most preferred destinations for global retailers. But is India sitting on the cusp of an e-commerce bubble or will the growth multiply?

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